Updated: Sep 3, 2019
So you're interested in opening a digital product store and think SVG files are for you? Here are a few things you should know and a few things I've learned over the past 2 years selling SVG files!
Before you do anything you should decide which software you will want to use to create your beautiful designs. They all have their benefits & I've used all the programs I will be listing.
The best one (in my opinion) is Adobe Illustrator, this one is the priciest. The entire cloud is $49.99 a month which include access to all Adobe Apps & Programs, or you can subscribe to access to just one app for $29.99/month. There are student discount month, & every now and then they do offer promotions offering a lower price during your first year.
Affinity for $49.99 one time great for beginners it's the program I used when I first started, it has a similar feel to Illustrator so if you are used to Illustrator making the switch to Affinity won't be to much of a learning curve it also has a lot of the same features, & still use from time to time. Overall a great program.
Inkscape is free, the tools are a little primitive so if you are somewhat knowledgeable in Illustrator and design this may be like using a really old version of Adobe. It does feature tools that Affinity doesn't have yet like a tracing tool but it's still not as advanced as using the image trace in Illustrator. This program would be great for people just starting out and unsure if they are ready to dive in financially.
Now that you can use the Apple pencil without purchasing a IPad Pro. I've been using the Procreate App on my 2018 IPad & Apple Pencil to draw designs that I'll take into Illustrator and convert to a vector drawing.
When designing your craft files you want to make sure they are going to be able to cut, if a line is to thin or to distressed it will be very difficult to cut. Some things to stay away from when creating your designs are strokes around the design they won't appear in design space as the thickness you made them Making a multi layer design is great just make sure when you export your font is converted to an outline to insure the design isn't lost due to a customer not having the font you used. You also want to remember that your designs are 100% yours using trademark and copyrighted designs can be easy and tempting but it can also open the door to being told to cease and desist or being fined. So stay away from trademarks like Disney and Marvel etc. (I should note creating designs for personal use only are in the gray area of OK like using a font that looks like Disney to create say a savings frame like I did but I in no way intended to profit from the creation of the design.)
**I've also been asked if you are allowed to purchase designs from another designer and resell the digital file. This will always be NO! If you want to get into selling a digital product in any form the design must be made by you!** (I'll do another post on how to deal with this when you find you item for sale by another store.)
After you're done designing your files it's time to export and package them. While the best file to use in Cricut Design Space may be SVG you don't want to just include that file. You want to offer as many file types as possible so you can widen your customer base to those who use other machines and even ones just printing on other formats. I always include the following formats SVG, PNG, DXF, JPG, EPS.
A great uniform display is the best way to grab a customers attention. I recently went on a time consuming task of updating every single display image I had for 3 separate digital stores I'm actually still in the process of updating my Hungry Jpeg store. While this wasn't 100% necessary & I could have just started using my new look for new files, it did allow me to catch some design flaws and file errors in my earlier designs.
You could also use mock ups to show customers what they could be creating with your files. A lot of designers include a watermark over the image to try to avoid file thieves. While this can deter some it can also turn away possible customers because a watermark can cover certain design aspects. At the end of the day even digital products fall victim to theft.
The SVG business is a fast growing market with new technology and machines coming out it's easy to want to mark your designs at a competitive price. It's important to remember your worth. Making your designs too cheap can make a customer think you aren't confident, or the designs are poor quality. Don't sell yourself short, a good price guide for SVGs are anywhere from $2-$3 for single designs.
One great way to offer value to a customer is to offer Bundles, this is where you can offer more bang for their buck while maybe making a little more than selling just one item. Just remember don't sell yourself short and if you still aren't confident in designs don't be afraid to ask a fellow crafter to test them. Just be you and keep creating!